Our Product Philosophy

We’re not here to work against your skin and we don’t make products to replace your skin's function. Our gentle yet effective formulas safely work with your skin’s natural ecosystem, especially your skin barrier.

Our products are designed to work on any skin type, even sensitive, and they’re always free of fragrance, colorants, dyes, and essential oils. We’re PETA-certified cruelty-free and vegan and include a recycling guide with every product so you can feel good about feeding your skinsides.

Your skin does the hard work, skincare should be easy. That’s why we split our range into two series, Core and Supplement, to help you demystify your routine.

Our Core products are your daily maintenance, the essential tools to keep your skin healthy and supported. Our Supplement products are your patch up jobs, the reinforcements you call in to tackle a specific problem. Use them all, use a few—whatever your skin is craving.

As KraveBeauty has grown, we’ve discovered that excess skincare is an environmental issue too. Overproduction and overconsumption have created an endless cycle of waste being pumped into the earth and we’re committed to reduce how much of that waste is ours.

We’re committed to a small, intentional range of products and reducing the footprint of every product we do create. From thoughtful sourcing and efficient production to waste-reducing packaging and transportation, we want to shrink our footprint as we expand our brand. Read more about our sustainability journey here!